Telecommunications firm to boost SMEs with launch of dedicated mobile network
(This article appeared in Business7 on 30th May 2008)
ABC hoping to snap up business with niche service.
An ambitious telecommunications firm is launching a dedicated mobile phone network for Scottish business. Access Business Communications has recently sealed an agreement to become a mobile virtual network operator (MVNO).
Successful MVNOs in the UK include the likes of Tesco and Virgin Mobile which have their own plans, customer services and billing but piggyback on an existing network infrastructure.
Now ABC, based in Glasgow, is hoping to snap up thousands of Scots businesses as clients using a similar operating model.
It is specifically targeting SMEs as it believes the sector is not well served by current providers.
The company has been trying to broker a deal to become an MVNO for two years and is confident it will make a significant impact in the market.
Scott Allison, managing director, pictured, said: “We believe we will take on the big boys and win as we are local and can provide a very focused niche service.
“We believe the market at the moment is saturated. There are four players who control the market but don’t offer much choice between them. The average member of the public gets quite a good deal on a mobile phone and massive corporate clients get a great deal and good service.
“But in between the consumer and large corporate market you get the SMEs and we think they get a pretty lousy service. We are an SME ourselves and our existing client base are SMEs so it is a market we know inside and out.”
The service is already being trialled with ABC planning a full launch in August.
The company, which currently turns over £1million and has nine staff, has set targets to have more than 3,000 subscribers by the end of the year. If it meets projections it will create dozens of jobs in the coming months.
Allison said: “We will put together a specific package for Scottish business based on delivering really great customer service. We are going to do that by giving people dedicated account managers and back it up with our other telecoms products as well.”
Abc is currently running a survey asking SMEs to give opinions on current mobile phone services. The company plans to use the research to identify the good and bad points of existing providers.