Everything Everywhere given 4G OK
T Mobile and Orange owner Everything Everywhere (EE) has had its bid to use existing airwaves to deliver next generation 4G services approved by telecoms regulator Ofcom
Ofcom has announced the mobile phone operator will be allowed to offer services from Sept 11, although the actual timescale to roll out the new service is up to them. The UK telecoms regulator said the benefits to customers was more considerable than any unfair advantage the company would have over rivals. Ofcom added its decision had been influenced by the impending auction of 4G spectrum later this year, which will allow competing operators to offer 4G services from 2013.
Everything Everywhere 1800 MHz licences would deliver significant benefits to consumers, and there is no material risk those benefits will be outweighed by a distortion of competition,’ it said.
Competing phone firm Vodafone responded by saying it was ‘shocked’ Ofcom had come to this decision: ’The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market,’ a statement from the company read.
Sources suggest that EE intend to drop the T Mobile and Orange brands early in 2013 and will operate under the banner of Everything Everywhere. Apparently new customers joining their service after October will join EE and eventually all customers would be transferred to this brand. Register to keep up to date on the 4G rollout