Apple Commercial Uses Poetry to Profile the iPad as a Creative Tool
Running second only to the iPhone in terms of sales of Apple products, the iPad continues to dominate the tablet space, further fueled by the late 2013 release of the iPad Air and the iPad mini.
Now, in what appears to be a follow-up to the artistic marketing approach given to the iPad back in October, Apple has released a new iPad commercial spot that relies heavily on poetry set to inspiring imagery.
The video opens to a montage of moments showing people using the iPad to shoot video in remote locales, photograph live music events, analyze data in various business and strategic situations and even control robots.
But the connective thread throughout the entire spot is the voiceover, an audio clip taken from the 1989 film Dead Poet’s Society.
In one of the film’s pivotal moments, Robin Williams (as Professor Keating) attempts to inspire his students by delivering a speech about creativity.
What creative uses do you have for your iPad?